Super Troopers is an initiative from Laya aimed at kids and their families. It’s all about promoting a healthy lifestyle, whether that’s through sport, activity and movement, food and nutrition or minding mental health.
There are two main strands to Laya Super Troopers. The first is to encourage schools to register for a ten-week super trooper programme promoting wellbeing for kids and their families and supported by Laya with various printed materials… A participation kit, wall charts etc. The second is Laya Super Troopers TV… An online series that encourages families to live healthier, more active lifestyles.
We worked with the incredible Tamber Media to shoot and post this inspiring video production featuring school kids, their schools, their families and a number of high profile Irish celebrities who are helping promote Laya Super Troopers and health and wellbeing generally.